As a freelance web developer and SEO expert, I use Ahrefs daily to analyze my websites and those of my clients. It’s an essential tool to understand your competitors, find keyword opportunities, and optimize your Google ranking.
Today, I'll explain how to fully leverage Ahrefs with concrete and directly applicable techniques.

1. Understanding Ahrefs’ Power

Ahrefs is more than just a backlink analysis tool. It offers:

• Competitor Analysis (traffic, keywords, backlinks)

• Ultra-precise Keyword Research

• Technical SEO Audit

• Position Tracking over time

• Content Opportunity Detection

💡 Pro Tip: Don’t limit yourself to the main features. Lesser-known sections like Content Gap or Link Intersect can give you a massive edge over your competitors.

2. Competitor Analysis: Your Starting Point

Enter a competitor’s URL into Ahrefs and explore:

• Organic Keywords: the keywords they rank for

• Top Pages: pages bringing them the most traffic

• Backlinks: sites linking to them

💡 SEO Tip: List your competitors' top 10 performing pages and analyze why they work (structure, length, internal linking, type of content).

3. Keyword Research: Aim Right

Use Keywords Explorer to find keywords with:

• An interesting search volume

• Low to medium difficulty (KD)

• High conversion potential

💡 Advanced Tip: Don’t overlook long-tail keywords. They drive highly qualified traffic and are easier to rank for.

4. Technical SEO Audit: Your Foundation

In Site Audit, run a full analysis:

• Title & Meta tag errors

• Slow pages

• Broken links

• Indexing issues

💡 Quick Tip: Prioritize fixing critical errors (missing pages, missing tags, content duplications).

5. Backlink Strategy: The Key to Ranking

Use Backlink Checker to:

• Identify your competitors' strongest links

• Spot relevant sites for your link-building campaigns

• Monitor your new backlinks

💡 SEO Hack: With Link Intersect, find sites linking to your competitors but not you, then reach out to them.

6. Monitoring and Adjustments

Set up Rank Tracker to monitor:

• Your positions on target keywords

• Your traffic evolution

• Your competitors' movements

💡 Tip: If a page loses positions, analyze its backlink profile and refresh the content.

Conclusion: Take Action Today

Ahrefs is an SEO powerhouse… but only if you take action.
With the right methods, you can find opportunities, surpass your competitors, and attract qualified traffic.

🎯 Exclusive Offer: Free SEO Audit

I am Justin Cappelle, freelance web developer and SEO expert.
I offer you a complete audit of your website to identify your weaknesses and growth opportunities.

Contact me now to boost your visibility and conversions.