Figma Sites: What This New Project Changes for Designers... and Developers

Just yesterday, Figma was limited to the design phase. Today, with Figma Sites, the tool takes a giant leap: you can now design, prototype, and publish a website... without leaving Figma. A major shift for designers, but also for developers like me, who transform mockups into tailor-made sites every day.

I offer you a quick (and critical) overview of this new feature—and what it means for the way you work on the web.

What exactly is Figma Sites?

Figma Sites is a new feature (in beta) that allows you to turn a Figma mockup into a publishable website, directly from the interface. No more needing a third-party solution, and ostensibly, no more developing line by line.

What Figma Sites offers:

• Automatic responsive layouts

• A system of customizable predefined blocks

• "No-code" interactions with a single click

• The ability to add custom code or get AI assistance

• Native integration with existing design systems

The message is clear: Figma wants to become the all-in-one web design solution.

⚠️ What it changes (and what it doesn't)

Figma Sites will appeal to creators of simple landing pages, portfolios, event sites, or lightweight "showcase" sites. It accelerates the prototyping phase right up to going live. However...

What it won't replace:

• A true custom development, robust and maintainable

• Advanced technical SEO optimization

• Fine management of performance, security, hosting

• Interconnection with backends, APIs, business tools, etc.

In short: Figma Sites is an accelerator, not a magic wand.

My opinion as a freelance developer

I find this evolution extremely promising... for certain types of projects. For an independent wanting to quickly validate an idea? Perfect. For a startup in the testing phase? Very useful.

But if you need:

• a fast, well-referenced site, designed for conversion,

• a custom and scalable journey,

• a real technical foundation to evolve,

...then custom development remains indispensable.

In conclusion

Figma continues to push the boundaries between design and production. And that's great: it forces our entire industry to adapt, move faster, and collaborate better.

In my process, it remains the same: design on Figma, clean development, ultra-performing site. But I keep a very close eye on Figma Sites. Because behind this project is a bigger movement: towards a more accessible, smoother, more integrated web.

And that's good news.