UTM builder

See exactly where your traffic comes from in Google Analytics, Matomo or Plausible. Add UTM parameters to the links in your SEO, social media and newsletter campaigns.

Destination URL* Required

Source (utm_source) *

Who sends the traffic?

Medium (utm_medium) *

Which marketing channel?

Campaign (utm_campaign) *

Why this traffic? Name your promotion or strategy.

Content (utm_content)

Tell two links apart (optional)

Term (utm_term)

Keyword (Google Ads) (optional)

Tracked URL

https://www.example.ch/offer/?utm_source=linkedin&utm_medium=social_post&utm_campaign=launch_2026

Analytics best practice: Always use lowercase for your parameters (e.g. facebook rather than Facebook) and replace spaces with hyphens - or underscores _. Otherwise Google Analytics splits the same channel into two separate rows.