Justin Cappelle
SEO consultant 🇨🇭
SEO consultant and expert in French-speaking Switzerland.
Technical auditContent strategyAuthority link building
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SEO services that make your traffic take off
A website nobody sees is no use to anyone. I put in place custom, data-driven SEO strategies designed to deliver organic growth and new clients in Switzerland.
01
SEO and technical audit
A complete health check of your website. Speed (Core Web Vitals), structure, indexing blockers, mobile optimisation and code errors. We fix the foundations before we build.
Technical performance
Google indexability
Competitor analysis
02
Keyword and content strategy
I identify the exact queries your future clients type into Google. Silo architecture and highly optimised content that answers search intent.
Keyword research
Silo architecture
Optimised copywriting
03
Local SEO in Switzerland
Own the searches in your area (e.g. 'lawyer Lausanne', 'plumber Geneva'). Full optimisation of your Google Business Profile and local landing pages to win clients nearby.
Google Business Profile
Targeted local pages
Reviews and online reputation
04
Link building and authority
This is where rankings are won. Targeted acquisition of very high-quality backlinks, closely related to your business, to pass on authority and push your pages to the top spot.
Authority backlinks
Sponsored articles
Ethical link building
Get a full audit of your website
I review your website myself, for free: loading speed, SEO, design and conversion path. You get a tailored report by email, showing what is holding you back and how to fix it. No commitment, and no sales follow-up afterwards.
1
Your website2
Your email
SEO that brings you clients, not hot air
Ranking first on Google for a keyword that brings in no sales (or no leads) is pointless. My job as an SEO expert isn't to inflate vanity metrics. It's to attract the searcher who has their credit card in hand, ready to buy your service in Switzerland. From auditing your code to your link building strategy, my SEO work is built for conversion.
Technical SEO auditOrganic growthLocal targetingSEO copywritingTraffic analysisDomain optimisation
+20
5.0
100% satisfied clientsFirst place on what matters.
Your ideal client isn't searching for your name. They're searching for a solution to their problem. In French-speaking Switzerland, online competition is speeding up. Don't let your competitors take the whole market.
01
Page 2 of Google doesn't exist
A site that's invisible on Google is a beautiful shop at the end of a dead-end street. As an SEO expert, my job is to put you where your clients are already searching.
I identify profitable search intent and position your site ahead of your competitors, for the long term.
google.ch/search
Justin Cappelle
https://justincappelle.ch
SEO consultant Switzerland | SEO expert
Grow your revenue with qualified organic traffic. Technical audit, on-page optimisation and a targeted link building strategy.
Score99/100
LCP0.6s
Traffic+42%
// Optimised rendering, App Router
export const revalidate = 10;
export default async function Page() {
const data = await fetchData();
const seo = generateMetaData(data);
return <Site {...data} seo={seo} />;
}02
A client acquisition strategy built for you
Unlike the promises of traditional agencies, I don't sell empty traffic. My main KPI is your return on investment (ROI).
Every technical aspect of your site, on-page and off-page, is examined, fixed and optimised. I make sure you're not only found, but that your technical foundations are flawless.
Technical excellence comes first.
Google hates slow websites. So do your visitors. That is why a flawless technical foundation is the starting point for ranking.
I audit and rebuild your pages to hit perfect performance scores on Lighthouse. The architecture is built around how modern algorithms work: precise semantic markup, minimal server response time (TTFB) and Core Web Vitals in the green.
Extremely fast performance (Next.js, React)
Automated indexing and sitemap
Structured data (Schema.org)
Accessible and mobile-first by design
audit_runner.sh
100
Performance100
Accessibility100
Best practices100
SEO✔First Contentful Paint: 0.8s
✔Largest Contentful Paint: 1.2s
✔Cumulative Layout Shift: 0.00
ℹDocument structure is valid Googlebot format.
Juriup.ch
Organic acquisition
Last 30 days
New cases
+842 315%
Google top 3 (keywords)
47 12 new
Qualified traffic growth
From zero to hundreds of cases a month.
SEO is not about dropping keywords into meta tags at random. It is about a real return on investment for your business.
With Juriup, I worked in depth on their SEO and link building strategy. By targeting what their clients actually search for, structuring the site to convert and building solid local authority, they now generate hundreds of new organic leads every month.
For a small business in Switzerland, SEO is the only channel where today's results add up to tomorrow's. No ad budget burnt every month, just steady growth in your visibility and your business.
Real projects,
measurable results.
Every website is custom built around a real business need: it has to look good, earn trust and, above all, perform well enough to bring in results.
Au Koala Zen
A full redesign for Au Koala Zen, a gentle osteopathy and therapeutic massage practice in Penthalaz. New brand guidelines, a custom WordPress theme, on-page SEO rebuilt from scratch and a built-in blog.
WordPressCustom themeSEO
NORA Immobilier
A new website for NORA Immobilier, a close-knit property management firm in Nyon. Custom WordPress build, digital identity created with Immosprint and listings synced from the property CRM.
WordPressProperty CRMCustom build
FLAA architectes associés
A full redesign for FLAA, an architecture firm in Bussigny and Lausanne. Hand-coded WordPress theme, carefully crafted animations and projects shown at their best. Delivered in partnership with Immosprint.
WordPressCustom themeArchitecture
Régal'Animals
A full redesign of Régal'Animals, an online shop specialising in food for dogs, cats and ferrets. New WooCommerce store, restructured catalogue and a checkout built to convert.
WooCommerceWordPressE-commerce
Tell me about your project,I'll handle the rest.
Describe what you need in a few clicks. I'll get back to you within 24 hours with a personal analysis and a free quote.
5.0
30+ clients boostedAssociation Artémont
Concerts and cultural events
“Justin brought together creativity, responsiveness and technical expertise to build a website that lives up to our standards. He listened, he was flexible, and the result is flawless. We will be calling on him again for our next projects without a second thought.”
Nathanaël B.
Alpura Lodges
“A modern, smooth website that is completely true to our image. Justin listened at every stage, came up with relevant ideas and delivered work of exceptional quality, on schedule. A serious, creative and passionate developer.”
Joel Lopez
ImmoSprint
“Impeccable work of flawless quality. Justin designed a website that matches our vision exactly, while bringing his own technical and creative expertise. The result: a professional, modern and extremely fast website.”
Romain B.
Leedy
“Available, committed and attentive, Justin built a website that goes beyond what I expected. He took the time to understand my needs and delivered a beautiful result, on time. I highly recommend him to anyone looking for a real professional.”
Association Artémont
Concerts and cultural events
“Justin brought together creativity, responsiveness and technical expertise to build a website that lives up to our standards. He listened, he was flexible, and the result is flawless. We will be calling on him again for our next projects without a second thought.”
Nathanaël B.
Alpura Lodges
“A modern, smooth website that is completely true to our image. Justin listened at every stage, came up with relevant ideas and delivered work of exceptional quality, on schedule. A serious, creative and passionate developer.”
Joel Lopez
ImmoSprint
“Impeccable work of flawless quality. Justin designed a website that matches our vision exactly, while bringing his own technical and creative expertise. The result: a professional, modern and extremely fast website.”
Romain B.
Leedy
“Available, committed and attentive, Justin built a website that goes beyond what I expected. He took the time to understand my needs and delivered a beautiful result, on time. I highly recommend him to anyone looking for a real professional.”
Yann Wegmüller
Chantemerle
“Meticulous, reliable work with excellent value for money. Justin delivers exactly what he promises, on time and with no unpleasant surprises. A dependable, rigorous developer. I recommend him without any hesitation.”
Yann Chaplet
Trio De Turismo
“Justin built our website to perfection. He respected our wishes while bringing his professional touch and sound advice. The result goes beyond our expectations. Excellent service, I recommend him without the slightest hesitation.”
Reviews translated from French
Frequently asked questions about SEO
Can't find what you're looking for? Get in touch directly, I always reply within 24 hours.
Get in touchAn SEO expert makes your business visible at the exact moment prospects search for your services. Unlike paid advertising (Google Ads), which stops the day you stop paying, SEO is a lasting investment that brings in qualified traffic over the long term.
SEO is a medium to long-term strategy. The first noticeable results (more traffic, better rankings) usually appear between 3 and 6 months, depending on how competitive your sector is in Switzerland and the starting condition of your site.
My technical, content and competitor audit covers more than 100 checkpoints: Core Web Vitals (load speed), tag structure (H1, title, meta), content quality, link profile (backlinks) and indexability. This review sets out the exact steps needed to overtake your competitors.
It's absolutely critical. 46% of Google searches have local intent. If you're a tradesperson, a doctor or a law firm in French-speaking Switzerland, optimising your Google Business Profile and your local pages is the fastest way to attract clients from your area.
Link building means earning links from other websites to yours. Google treats each link (backlink) as a vote of confidence. The more links you have from authoritative sites, the more credible your site looks to Google and the higher it ranks.
Technologies and specialities
The areas I know best for building custom websites, interfaces and apps.