Justin Cappelle
Websites for tradespeople
Websites for tradespeople that keep your diary full.
Hyper-local SEOFast business websitesLead generation
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My expertise for building and trade firms
In 2026, a Facebook page is no longer enough to land big jobs. You need a local client acquisition machine that shows off your craftsmanship.
01
Local visibility and Google Maps
Show up first when people in your town urgently search for a repair or a renovation. In-depth local optimisation for every type of service you offer.
Regional SEO
Mobile load speed
Local search leader
02
Project galleries and trust
In building, a picture is worth a thousand words. Prospects need to see the quality of your finishes before they trust you with their savings. I add before and after galleries that load fast, even with high-resolution site photos.
Visual portfolio
Client reviews
Social proof
03
Interactive quote forms
No more old forms with a single 'message' box. I build smart enquiry flows that qualify your clients (job size, budget, urgency) before your phone even rings.
Time-waster filter
Conversion UX
Automation
04
Solid and worry-free
You have no time to deal with hacks or dodgy updates on a badly configured WordPress site. I build on solid, modern technology that needs almost no maintenance.
Swiss hosting
Next.js technology
Peace of mind
Get a full audit of your website
I review your website myself, for free: loading speed, SEO, design and conversion path. You get a tailored report by email, showing what is holding you back and how to fix it. No commitment, and no sales follow-up afterwards.
1
Your website2
Your emailShowing high-end work: Alpura Lodges.
These lodges were built by tradespeople and they sell on images. The same goes for your jobs. Show the quality of the finish and the quote requests follow.
- Optimal load speed, vital to keep clients who are in a hurry.
- A design that encourages contact to maximise conversions.
- An immersive, responsive photo gallery system.
The salesperson who never
sleeps.
For a tradesperson, a website has one clear job. Find clients in the area you cover. That takes finely tuned SEO, built for immediate conversion.
01
Mobile speed and conversion
Most of your prospects, especially in an emergency, will look for help on their phone. No more heavy sites that take 10 seconds to appear. I build near-instant websites with a single goal. A phone call or a quote request.
- Server response time (TTFB) in milliseconds
- User experience built for action (call or quote)
plumber-lausanne.ch
Fast
Emergency call
Google.ch Local search
Position #1
Dupras Roofing | Roof and timber frame renovation, Vaud
Over 20 years of experience in the canton of Vaud. Request your free quote and browse our local projects.
02
Hyper-local keywords
The goal is not 10,000 visitors from outside Switzerland. It is 50 people a month from your area who are searching for exactly the services you sell. Tightly targeted topic clusters are what make it pay.
- Site structure built for Google Business Profile
- Direct targeting of the area you cover
Your work deserves
a proper showcase.
Outstanding craftsmanship is not enough if nobody can find you. Going digital in the building trade means more than posting a site photo on Facebook once a year. A high-performance website captures people who are ready to buy, filters out time-wasters and automates your appointment bookings, while proving the quality of your work. It is what separates a tradesperson buried in small jobs from a business owner who calmly picks the big, high-value projects.
Local SEOExtreme speedTrust-building designQuote request flowFast galleriesModern build
+20
5.0
100% satisfied clientsReal projects,
measurable results.
Every website is custom built around a real business need: it has to look good, earn trust and, above all, perform well enough to bring in results.
Au Koala Zen
A full redesign for Au Koala Zen, a gentle osteopathy and therapeutic massage practice in Penthalaz. New brand guidelines, a custom WordPress theme, on-page SEO rebuilt from scratch and a built-in blog.
WordPressCustom themeSEO
NORA Immobilier
A new website for NORA Immobilier, a close-knit property management firm in Nyon. Custom WordPress build, digital identity created with Immosprint and listings synced from the property CRM.
WordPressProperty CRMCustom build
FLAA architectes associés
A full redesign for FLAA, an architecture firm in Bussigny and Lausanne. Hand-coded WordPress theme, carefully crafted animations and projects shown at their best. Delivered in partnership with Immosprint.
WordPressCustom themeArchitecture
Régal'Animals
A full redesign of Régal'Animals, an online shop specialising in food for dogs, cats and ferrets. New WooCommerce store, restructured catalogue and a checkout built to convert.
WooCommerceWordPressE-commerce
Tell me about your project,I'll handle the rest.
Describe what you need in a few clicks. I'll get back to you within 24 hours with a personal analysis and a free quote.
Frequently asked questions about websites for building trades
Can't find what you're looking for? Get in touch directly, I always reply within 24 hours.
Get in touchIn building and emergency trades, people usually look for help on their phone, often in a hurry (think burst pipe). If your site takes more than 3 seconds to load on 4G, they close the page and call the next firm on the list. My sites load in the blink of an eye.
With a rigorous local SEO strategy. I build dedicated landing pages for each of your services (for example 'roof renovation Lausanne' or 'emergency electrician Yverdon'). Combined with top technical performance, that is how you rank at the top of local search results.
Your site will include dynamic, well-designed portfolio galleries. We will present your before and after photos professionally, without slowing the site down, to prove the quality of your craftsmanship and reassure prospects from the first glance.
Yes. I can replace the basic 'Contact' button with an interactive quote form and connect it to your business software via API, so you save valuable time on every first contact with a client.
A high-end custom business website (SEO-optimised, very fast, built to convert) usually starts at around CHF 2,500 to CHF 3,500. It is an investment that often pays for itself after just a few jobs won through search.
Technologies and specialities
The areas I know best for building custom websites, interfaces and apps.