Justin Cappelle
Restaurant website design in Switzerland
Restaurant websites built to fill your tables.
QR code menu and NFCCommission-free bookingsAI phone assistant
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A digital toolkit built entirely for restaurants
In 2026, your guests choose their restaurant on Google before they walk through your door. I combine a custom website, a QR code menu, NFC tags and AI to put your restaurant on the map online and drive more bookings.
01
QR code menu and NFC tags on your tables
Guests scan a QR code or tap their phone on an NFC tag to open your interactive digital menu, leave a Google review or see your offers. The menu updates in real time and carries your restaurant's look. No app to download.
Custom QR code menu
NFC table tags
Google review collection
02
AI phone assistant, 24/7
A smart voice assistant answers your restaurant's calls, even mid-service. It handles bookings, answers questions about opening hours, allergens and menus, and points callers to your website. You never miss a booking again.
Automatic phone bookings
Available 24/7
Personalised answers
03
Local SEO and Google Maps
Show up in the Local Pack when someone searches for your type of food in your town. Custom SEO architecture, Schema.org Restaurant markup and a fully optimised Google Business Profile. Your own site ranks, not a generic template.
Hyper-local SEO
Schema.org Restaurant
Google Business Profile
04
Commission-free online booking
No more TheFork commission on every cover. Your booking system sits right inside your website: a quick form, automatic confirmation by email or SMS, and reminders 24 hours before to cut no-shows. Every booking is free.
Zero commission
Automatic confirmation
No-show reminders
Get a full audit of your website
I review your website myself, for free: loading speed, SEO, design and conversion path. You get a tailored report by email, showing what is holding you back and how to fix it. No commitment, and no sales follow-up afterwards.
1
Your website2
Your emailDigital hospitality: Alpura Lodges.
For this high-end accommodation project, the principle is the same as for a restaurant. An immersive visual experience paired with a smooth booking system. The site has to reflect the quality of the place and turn visitors into guests.
- Immersive design that conveys the atmosphere and quality of the place.
- Built-in booking system that turns visitors into guests.
- Top technical performance for solid organic rankings.
Tools your competitors
don't have yet.
On top of a fast website built for your restaurant, I set up smart tools that fit straight into your daily routine to maximise your bookings and your visibility.
Custom QR code menu
Guests scan a QR code on the table and your digital menu opens instantly. Not a PDF, a real interactive menu in your restaurant's colours, with dish photos, descriptions and prices. You update it in real time from your dashboard.
Interactive menuReal-time updatesNo app to download
NFC tags on your tables
Well-designed tags set into your tables or on the counter. Guests tap their phone to open your menu, leave a 5-star Google review or discover your events. A natural gesture that builds your online reputation without you having to ask.
Google review collectionInstant menu accessCustom design
AI phone assistant
The phone rings during service and nobody can pick up? An AI voice assistant answers 24/7, takes bookings, gives your opening hours, allergen information and today's specials, and points callers to your website. Every missed call is one more empty table.
Available 24/7Takes bookingsTrained on your menu
Digital menu built into your site
Your menu isn't a separate document. It's part of your website, indexed by Google and readable on a phone in a second. Daily special, seasonal menu, chef's recommendations: you update it in a few clicks through a simple CMS, without touching any code.
Indexed by GoogleEasy CMSDish photos
Your front door
is on Google.
Future guests no longer stumble past your terrace by chance. They type "[cuisine] restaurant [town]" into their phone. Your website has to welcome them as well as your front of house team does.
01
Instant booking from any phone
70% of your visitors arrive on a smartphone. Booking has to be effortless. In three taps, guests pick a date, a time and the number of people, then confirm. No redirects, no app to download, no friction.
- Commission-free booking form
- Instant confirmation by email or SMS
your-restaurant.ch
Live
Book a table
Date
Sat 28 Feb
Time
19:30
Guests
4 people
Confirm booking
Instant confirmation by email
Google.ch Local search
Position #1
La Table du Chef | Fine dining restaurant in Lausanne
Seasonal cooking, local produce. Online booking available. Open Tuesday to Saturday, lunch and dinner.
02
Own your local search results
When someone types "Italian restaurant Geneva" or "Sunday brunch Lausanne", your restaurant needs to be in the top three. That takes flawless technical SEO, Schema.org Restaurant markup and a fully optimised Google Business Profile.
- Complete Schema.org Restaurant markup
- Precise targeting of your catchment area
Your cooking deserves
a shop window to match.
A great dish doesn't sell itself online. It has to be photographed well, presented well and reachable in one click. I don't just build a business website. I set up a complete digital toolkit for your restaurant: a custom site, a QR code menu, NFC tags to collect reviews, an AI phone assistant and local SEO to rank at the top of Google in your town. That's the difference between a restaurant that relies on word of mouth and one that fills its tables through digital.
QR code menuNFC tagsAI assistantLocal SEOOnline bookingDigital menu
+20
5.0
100% satisfied clientsReal projects,
measurable results.
Every website is custom built around a real business need: it has to look good, earn trust and, above all, perform well enough to bring in results.
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WordPressProperty CRMCustom build
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A full redesign of Régal'Animals, an online shop specialising in food for dogs, cats and ferrets. New WooCommerce store, restructured catalogue and a checkout built to convert.
WooCommerceWordPressE-commerce
Tell me about your project,I'll handle the rest.
Describe what you need in a few clicks. I'll get back to you within 24 hours with a personal analysis and a free quote.
Frequently asked questions about restaurant websites
Can't find what you're looking for? Get in touch directly, I always reply within 24 hours.
Get in touchThese platforms give you one template among hundreds of others. Your site looks like your competitors' sites, SEO is close to non-existent and you own nothing. With TheFork, you pay a commission on every cover, which often costs more than a custom website within two years. A custom site belongs to you, ranks on Google and brings in bookings with no commission.
I build an interactive digital menu in your restaurant's colours, opened from a QR code or an NFC tag on your tables. Guests scan it or tap their phone to see the menu instantly, with no app to download. You can also set the NFC tags to open your Google review page, so positive reviews come in naturally.
It's a smart voice assistant that answers your restaurant's calls around the clock. During service, when nobody can pick up, the AI takes over. It gives your opening hours, allergen information and today's specials, and it can take bookings automatically. Every missed call is a table that might stay empty. This solves the problem.
I build a booking system straight into your site: a quick form (date, time, number of guests), automatic confirmation by email or SMS, and a reminder 24 hours before to cut no-shows. Zero commission, unlike TheFork. I can also add a WhatsApp Business button as an extra channel.
Absolutely. Your menu runs on a simple, intuitive CMS. You change a dish, add a daily special or switch to your seasonal menu in a few clicks, without touching any code. It's also the menu your guests see when they scan the QR code at the table.
A complete custom site (digital menu, online booking, local SEO, QR code menu) starts at around CHF 2,500 to CHF 3,500. Advanced integrations such as the AI phone assistant or NFC tags are available as options. You get a personalised quote based on your needs.
Technologies and specialities
The areas I know best for building custom websites, interfaces and apps.