Au Koala Zen
- Website
- aukoalazen.ch
- Technologies
- WordPress, PHP, JavaScript, CSS
The challenge
For more than 15 years, Christine Lederrey has been treating athletes and patients of all ages in Penthalaz: gentle osteopathy, bone setting, acupressure, chakra and emotional work, and massage.
Her website had not kept pace with her practice. The design no longer matched the image of the practice, the treatments were hard to tell apart and local SEO had no real structure. The goal: a modern, fast site that explains each approach clearly and shows up on Google when people look for an osteopath around Cossonay.
The solution
I took the project on from start to finish.
First came new brand guidelines, with a natural palette and serif type that reflect the calm feel of the practice. Then a complete redesign, built to guide patients towards booking an appointment. The site runs on a custom WordPress theme with no page builder, so it loads extremely fast. Every treatment has its own page, and the on-page SEO was rebuilt from the ground up: tags, headings, internal links and content aimed at the local area. Finally, a blog lets the practice publish articles and keep strengthening its rankings over time.
The results
- New brand guidelines that match the feel of the practice
- A fully modern redesign across the whole site
- Hand-coded WordPress theme, no page builder
- Complete on-page SEO on every page
- A dedicated page for each treatment
- Built-in blog to publish content independently
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