Régal'Animals
- Website
- regalanimals.ch
- Technologies
- WordPress, WooCommerce, PHP, Rank Math SEO
The challenge
Régal'Animals sells food for dogs, cats and ferrets: a wide range with a lot of products and customers who know exactly what they want.
The old shop was holding sales back, with hard-to-follow navigation, thin product pages and a checkout that took too long. It needed a complete rebuild that could organise the catalogue, reassure buyers and shorten the path to the basket, without losing the search rankings already in place.
The solution
I rebuilt the shop on WooCommerce and rethought the whole catalogue structure: a clear split by animal, then by product type and brand, useful filters and complete product pages with the information buyers actually look for. I reworked the checkout to cut steps and reduce abandoned baskets, with reassurance at every stage. The migration kept the URLs and content that were already performing, so no traffic was lost. Everything stays easy to manage day to day from the back office.
The results
- Complete rebuild of the shop on WooCommerce
- Catalogue restructured by animal, product type and brand
- Product pages reworked for sales and search
- Shorter checkout to reduce abandoned baskets
- Migration with no traffic lost, URLs and content preserved
- Simple back office to manage products, stock and orders
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