SEO and web performance
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5.0out of 5
100% satisfied clients
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Own your local market with local SEO in Switzerland
Search engine optimisation (SEO)is the most cost-effective source of new clients over the long term. Unlike Google Ads or Facebook ads, where you disappear the moment you stop paying, SEO gives you lasting visibility on the world's leading search engine.
As an SEO consultant, I pair fixing technical debt (speed, architecture) with a strong content strategy. If you work locally (for example “plumber Lausanne”, “lawyer Geneva”, “architect Vaud”), local SEO combined with an optimised Google Business Profile will make you the clear leader in your catchment area.
The aim is not just to attract more people, but to attract highly qualified traffic: people actively looking for your services right now. That is when the return on investment really takes off.
Web performance and Core Web Vitals
Google measures the technical quality of your site through the Core Web Vitals (LCP, INP, CLS). A slow or unstable site is penalised directly in the search results. I optimise every technical detail so your site scores above 90 on Lighthouse, giving you a decisive edge over your competitors.
My approach.
What good is a beautiful website if nobody finds it? I work on your site's technical structure and content so it satisfies both Google and your visitors. Load speed, site architecture, markup, useful content: I lay the foundations for client acquisition that lasts, without relying on advertising. Technical work and content move forward together.
- Gain visibility in your area and show up first
- Attract free, qualified traffic without relying on ads
- Cut your advertising spend thanks to organic search
- Build a lasting presence that works for you around the clock
How I work.
A clear process with no surprises. At every stage, you know where your project stands and what comes next.
- 1
Complete audit
I analyse your existing site in depth: Core Web Vitals, technical structure, toxic links. I also carry out thorough keyword research for your niche and your area.
- 2
Technical optimisation
I improve load speed, clean up the code, optimise meta tags and fix 404 errors. A full clean-up of your technical foundations to satisfy Google.
- 3
Content strategy
I put together an editorial calendar and write landing pages and blog articles optimised to match what your prospects are searching for on Google.
- 4
Link building and tracking
I acquire quality backlinks to build your domain authority, and track your rankings every month to keep fine-tuning the strategy.
They trusted me.
100% satisfied clients, rated 5/5 on Google.
Association Artémont
Concerts and cultural events
“Justin brought together creativity, responsiveness and technical expertise to build a website that lives up to our standards. He listened, he was flexible, and the result is flawless. We will be calling on him again for our next projects without a second thought.”
Nathanaël B.
Alpura Lodges
“A modern, smooth website that is completely true to our image. Justin listened at every stage, came up with relevant ideas and delivered work of exceptional quality, on schedule. A serious, creative and passionate developer.”
Joel Lopez
ImmoSprint
“Impeccable work of flawless quality. Justin designed a website that matches our vision exactly, while bringing his own technical and creative expertise. The result: a professional, modern and extremely fast website.”
Romain B.
Leedy
“Available, committed and attentive, Justin built a website that goes beyond what I expected. He took the time to understand my needs and delivered a beautiful result, on time. I highly recommend him to anyone looking for a real professional.”
Association Artémont
Concerts and cultural events
“Justin brought together creativity, responsiveness and technical expertise to build a website that lives up to our standards. He listened, he was flexible, and the result is flawless. We will be calling on him again for our next projects without a second thought.”
Nathanaël B.
Alpura Lodges
“A modern, smooth website that is completely true to our image. Justin listened at every stage, came up with relevant ideas and delivered work of exceptional quality, on schedule. A serious, creative and passionate developer.”
Joel Lopez
ImmoSprint
“Impeccable work of flawless quality. Justin designed a website that matches our vision exactly, while bringing his own technical and creative expertise. The result: a professional, modern and extremely fast website.”
Romain B.
Leedy
“Available, committed and attentive, Justin built a website that goes beyond what I expected. He took the time to understand my needs and delivered a beautiful result, on time. I highly recommend him to anyone looking for a real professional.”
Yann Wegmüller
Chantemerle
“Meticulous, reliable work with excellent value for money. Justin delivers exactly what he promises, on time and with no unpleasant surprises. A dependable, rigorous developer. I recommend him without any hesitation.”
Yann Chaplet
Trio De Turismo
“Justin built our website to perfection. He respected our wishes while bringing his professional touch and sound advice. The result goes beyond our expectations. Excellent service, I recommend him without the slightest hesitation.”
Reviews translated from French
What clients often ask me.
Can't find what you're looking for? Get in touch directly. I always reply within 24 hours.
Get in touchSearch engine optimisation (SEO) is a medium to long-term strategy. The first movements usually show within 3 to 6 months of the technical fixes and the publication of quality content. Patience is key, but the results last and build on each other.
It is the art of optimising your presence (website, Google Business Profile) for location-based searches. Whether you are a tradesperson in Lausanne, a lawyer in Geneva or an agency in French-speaking Switzerland, local SEO brings in the clients searching for your services nearby.
Yes, it is one of the biggest obstacles. A slow site drives up your bounce rate and hurts your SEO score in Google's eyes (Core Web Vitals). Improving speed is the very first building block of good SEO. I can cut your load time by a factor of 3 or more.
Absolutely, and it is often even more effective. Small local businesses face less competition on targeted searches. A plumber in Lausanne or an accounting firm in Fribourg can dominate local results with a well-executed SEO strategy and a reasonable budget.
I focus on organic SEO, which offers the best return on investment over the long term. That said, I can advise you on a complementary Google Ads strategy if your situation calls for it (a launch, seasonal demand, and so on).
My other services
Complementary services to get more from your website.
Custom website design
Your website is your best salesperson. I build high-performance websites designed to convert.
- WordPress, Framer, Webflow or React
- CMS and e-commerce
- Ultra-fast and responsive
Mobile app development
Your turnkey iOS and Android app, from first idea to launch on the stores.
- Turnkey iOS and Android app
- SwiftUI or React Native
- Published on the stores
Automation and AI
I use AI to automate your recurring content, from idea to publication.
- Fully autonomous generation
- Auto-publishing
- Scraping and competitor monitoring