playerOne

A custom website for Fribourg's first VR arena. The immersive feel of the brand from the homepage on, a clear game catalogue and built-in online booking to convert from opening day.

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Website: player-one.ch
Technologies: WordPress, Elementor, Amelia, Rank Math SEO

The challenge

playerOne was set to open in May 2026 with a bold promise: to become the first virtual reality arena in Fribourg.

For a well-run launch, it needed a site that could capture the brand's immersive world, present the game catalogue clearly and turn curiosity into direct bookings. All with a self-service back office to manage time slots, private events and the new games added over the months.

The solution

I built a fully custom WordPress site, with a design that lets visitors feel the atmosphere of a real VR arena before they set foot inside.

The catalogue has one page per game, filters by genre, mode and level, and all the key details so visitors can choose quickly: number of players, duration, minimum age and type of experience. Booking runs through Amelia, built straight into the site, with no redirect to a third-party platform. I added a dedicated private events section (birthdays, team building, company evenings) and a full FAQ to answer the questions first-time players ask. Local SEO was worked on in depth to capture VR searches in Fribourg and across the canton from opening day.