Justin Cappelle
Real estate website design in Switzerland
Real estate websites in Switzerland that win mandates.
Agencies, property managers, developmentsSynced listingsLocal SEO by town
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What I actually do for your real estate business
A real estate website is more than a shop window for properties. It wins you mandates, keeps your catalogue up to date and proves to a hesitant owner that you are the right agency for their sale. Every technical detail counts.
01
Local real estate SEO, town by town
You will not beat Homegate on 'flat for sale'. But 'property valuation Lausanne', 'property management Fribourg' or 'estate agent Nyon' are well within reach. I structure your site with a page per service and per town, with Schema.org RealEstateAgent markup, to capture the searches that bring in mandates.
Pages by town and canton
RealEstateAgent markup
Optimised Google Business Profile
02
Listings synced with your software
Your team should not have to enter a property three times. I connect your site to Immomig, Garaio REM, Quorum or your in-house CRM, through an API or an XML feed. Properties are published, updated and removed automatically, consistent with the Swiss portals you advertise on.
API or XML feed
No double entry
Consistent with the portals
03
New development websites
A new development deserves its own website, not a page lost in your catalogue. Project overview, floor plans, a table of units with live status, a mortgage calculator and a brochure request form. All wired into your campaigns, so you know exactly where every lead comes from.
Live unit availability
Mortgage calculator
Campaign tracking
04
Redesign without losing rankings
Redesigning the website of a property management firm that has been online for fifteen years means handling hundreds of indexed URLs. A complete 301 redirect plan, high-performing content kept, indexing monitored after the switch. Your new site launches with the authority the old one took years to build.
301 redirect plan
SEO history preserved
Post-migration monitoring
Get a full audit of your website
I review your website myself, for free: loading speed, SEO, design and conversion path. You get a tailored report by email, showing what is holding you back and how to fix it. No commitment, and no sales follow-up afterwards.
1
Your website2
Your emailI work with an agency that specialises in Swiss real estate marketing.
For several years, I have been working with a Swiss agency dedicated to real estate marketing. They know the market, how to sell units off-plan and the visual codes of the sector. I handle the whole technical side: custom development, performance, SEO and integrations with your business tools.
We have already delivered several projects together. New development websites, agency website redesigns, property management website redesigns, full builds. You get two areas of expertise without having to manage two providers who keep passing the buck.
Tell me about your projectNew developments
Dedicated websites to market a new-build project, with units, floor plans and a calculator.
Agency website redesign
New design, a rethought property catalogue and rankings kept intact at launch.
Property management redesign
Management services, owner and tenant areas, structured request forms.
Broker websites
Lead generation sites for independent brokers, built around valuations and mandates.
Delivered project
trinity-prilly.ch
Trinity Prilly: a new development with its own website.
My partner agency asked me to develop the landing page for this development in Prilly. The agency led the art direction, I handled all of the technical development. The goal: present the properties for sale clearly and let buyers work out the financing before the first call.
- Custom WordPress template, no page builder
- Built-in purchase calculator to estimate financing
- Clear, structured overview of the properties for sale
- The agency's brand guidelines followed to the pixel
A real estate website that works
while you are out on viewings.
While you go from one viewing to the next, your website should answer owners looking for a valuation, keep your catalogue up to date and show up on Google when someone searches for an agency in your town.
01
Win mandates, not window shoppers
A buyer goes to Homegate. A seller types "property valuation" followed by their town, then compares agencies. That is where your revenue is decided. I build your site around those searches, with a page per service and per town, so your agency is the first one they find.
- Local pages by town and canton
- A valuation form built to convert
Google.ch | house valuation Vaud
Local result
(72)
Free property valuation, canton of Vaud
Get a detailed valuation within 48 hours. Local agency covering Lausanne, Prilly, Renens and Morges.
Unit availability
Residence, phase B
Unit B1, 3.5 roomsSold
Unit B2, 4.5 roomsAvailable
Unit B3, penthouseAvailable
Request the brochure
02
An accurate catalogue, with no re-entry
Nothing undermines an agency faster than a property sold three months ago still showing online. Your site plugs into your property software and reflects the real state of your portfolio: new properties published automatically, statuses kept current, listings removed as soon as the deal is signed.
- Feed from Immomig, Garaio REM or your in-house CRM
- Consistent with Homegate and ImmoScout24
Your website, your best
source of new business.
An owner who wants to sell compares three agencies in ten minutes on their phone. If your site takes more than three seconds to load, they close the tab. If your listings date from last year, you are off their list. I build custom real estate websites, connected to your property software, ranking for the local searches in your area and designed to turn a visitor into a valuation request. You negotiate, I take care of the rest.
Agency and property management sitesNew development landing pagesProperty CRM integrationLocal SEO by townFast loadingRedesign without SEO loss
+20
5.0
100% satisfied clientsA rushed website costs you
mandates every month.
In real estate, one lost mandate means several thousand francs in commission. A site that takes five seconds to load loses half of its mobile visitors. Win back a single mandate and a custom website has already paid for itself.
No generic real estate themes
Off-the-shelf real estate themes ship with dozens of features you will never use, slow your site down and make you look like three other agencies in your canton. I code from scratch, around your portfolio and the way you work.
Attract the properties that matter
Well-structured content attracts owners of villas and investment buildings, not just tenants looking for a studio. We point your SEO at the segments that drive your margin.
Included in every project
- Hosting on Swiss servers
- Local SEO audit of your area
- Connection to your property software
- Mobile-first design, compliant with the Swiss FADP
- Training to manage your listings
Custom quoteGet a price
Real projects,
measurable results.
Every website is custom built around a real business need: it has to look good, earn trust and, above all, perform well enough to bring in results.
Au Koala Zen
A full redesign for Au Koala Zen, a gentle osteopathy and therapeutic massage practice in Penthalaz. New brand guidelines, a custom WordPress theme, on-page SEO rebuilt from scratch and a built-in blog.
WordPressCustom themeSEO
NORA Immobilier
A new website for NORA Immobilier, a close-knit property management firm in Nyon. Custom WordPress build, digital identity created with Immosprint and listings synced from the property CRM.
WordPressProperty CRMCustom build
FLAA architectes associés
A full redesign for FLAA, an architecture firm in Bussigny and Lausanne. Hand-coded WordPress theme, carefully crafted animations and projects shown at their best. Delivered in partnership with Immosprint.
WordPressCustom themeArchitecture
Régal'Animals
A full redesign of Régal'Animals, an online shop specialising in food for dogs, cats and ferrets. New WooCommerce store, restructured catalogue and a checkout built to convert.
WooCommerceWordPressE-commerce
A property manager has two audiences, and two separate journeys.
The owner is looking for a manager they can trust with their building. The tenant wants to report a leak or end their lease. Mixing both on the same page wastes everyone's time and floods your switchboard. I split the journeys right from the homepage.
For owners
Dedicated property management pages, a clear case for your services and a qualified quote request form.
For tenants
Damage reports, repair requests and useful documents in self-service, so fewer calls to your switchboard.
Tell me about your project,I'll handle the rest.
Describe what you need in a few clicks. I'll get back to you within 24 hours with a personal analysis and a free quote.
Association Artémont
Concerts and cultural events
“Justin brought together creativity, responsiveness and technical expertise to build a website that lives up to our standards. He listened, he was flexible, and the result is flawless. We will be calling on him again for our next projects without a second thought.”
Nathanaël B.
Alpura Lodges
“A modern, smooth website that is completely true to our image. Justin listened at every stage, came up with relevant ideas and delivered work of exceptional quality, on schedule. A serious, creative and passionate developer.”
Joel Lopez
ImmoSprint
“Impeccable work of flawless quality. Justin designed a website that matches our vision exactly, while bringing his own technical and creative expertise. The result: a professional, modern and extremely fast website.”
Romain B.
Leedy
“Available, committed and attentive, Justin built a website that goes beyond what I expected. He took the time to understand my needs and delivered a beautiful result, on time. I highly recommend him to anyone looking for a real professional.”
Association Artémont
Concerts and cultural events
“Justin brought together creativity, responsiveness and technical expertise to build a website that lives up to our standards. He listened, he was flexible, and the result is flawless. We will be calling on him again for our next projects without a second thought.”
Nathanaël B.
Alpura Lodges
“A modern, smooth website that is completely true to our image. Justin listened at every stage, came up with relevant ideas and delivered work of exceptional quality, on schedule. A serious, creative and passionate developer.”
Joel Lopez
ImmoSprint
“Impeccable work of flawless quality. Justin designed a website that matches our vision exactly, while bringing his own technical and creative expertise. The result: a professional, modern and extremely fast website.”
Romain B.
Leedy
“Available, committed and attentive, Justin built a website that goes beyond what I expected. He took the time to understand my needs and delivered a beautiful result, on time. I highly recommend him to anyone looking for a real professional.”
Yann Wegmüller
Chantemerle
“Meticulous, reliable work with excellent value for money. Justin delivers exactly what he promises, on time and with no unpleasant surprises. A dependable, rigorous developer. I recommend him without any hesitation.”
Yann Chaplet
Trio De Turismo
“Justin built our website to perfection. He respected our wishes while bringing his professional touch and sound advice. The result goes beyond our expectations. Excellent service, I recommend him without the slightest hesitation.”
Reviews translated from French
Frequently asked questions about real estate websites
Can't find what you're looking for? Get in touch directly, I always reply within 24 hours.
Get in touchBoth, depending on the project. I work with a Swiss agency that specialises in real estate marketing. They know the market, how to sell units off-plan and the visual codes of the sector. I handle the technical side: custom development, performance, SEO and integrations. We have already delivered several projects together, from new development sites to redesigns of agency and property management websites, as well as full builds. If you come to me directly, I run the project from start to finish and only bring in my partner if the marketing side calls for it.
Yes. That is the core of any agency or property management website that actually works. I connect your site to your property software (Immomig, Garaio REM, Quorum or your in-house CRM) through an API or an XML feed, so your listings are published and updated automatically. Same approach for portals like Homegate, ImmoScout24 or Immobilier.ch: your properties stay in sync, with no double entry and no ghost listings left online after the sale.
Not by taking the portals head on for searches like 'flat for sale'. We target what they cannot cover: local, transactional searches that bring in sales mandates. 'Flat valuation Lausanne', 'property management Fribourg', 'estate agent Nyon', 'sell my house in Vaud'. I structure your site with a page per service and per town, add Schema.org RealEstateAgent markup and optimise your Google Business Profile. Those are the searches that make your phone ring, not property searches.
It is a format I deliver regularly. A new development needs its own website: project overview, floor plans and visuals, a table of available units with live status, a mortgage calculator, a brochure request form and analytics wired into your campaigns. I built this type of site for the Trinity development in Prilly and for Lausanne Gare10, with a built-in purchase calculator and campaign performance reporting.
Yes, and it is a step I never delegate. Before anything goes live, I map your ranking pages, your old URLs and your indexed listings. I then prepare a complete 301 redirect plan, keep the content that performs and monitor indexing for the weeks after the switch. A badly prepared redesign can make a property management firm vanish from Google for months. It is the number one risk on this type of project.
The budget depends on three things. First, the type of project: a business website for a broker, an agency site with a synced property catalogue, or a landing page for a new development. Second, the integrations: a feed to your property software, an owner portal, a mortgage calculator, campaign tracking. Third, the scope of the local SEO work, depending on how many towns you want to target. An independent broker and a property management firm handling several hundred properties are obviously not on the same scale. I give you a fixed price after a free first conversation, never a range that shifts along the way.
Technologies and specialities
The areas I know best for building custom websites, interfaces and apps.