Sylviane Deferne
- Website
- sylvianedeferne.com
- Technologies
- WordPress, Elementor, CSS Custom
The challenge
Sylviane Deferne is a pianist and a recognised expert in her field.
Her Wix site no longer reflected her level of expertise. Navigation was unclear, there was no way to order her CDs, there was no concert calendar and the site did not appear in Google results. The goal: start again on solid foundations with a site that matches her career.
The solution
I designed a custom WordPress and Elementor site in dark mode, in the spirit the client wanted: showing her expertise at the piano with a site that feels like her.
Beautiful images, carefully written presentations, a site that puts her work and recordings front and centre. I built in a CD ordering system, a calendar for upcoming concerts and events, and a better organised site overall. SEO was optimised in depth from launch. The client can now add content and new events on her own.
The results
- Dark mode design suited to the world of classical music
- Working CD ordering system built in
- Concert and events calendar the client updates herself
- Full migration from Wix with no content lost
- Search optimised from launch
- Intuitive back office for managing content independently
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